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Selected work · FitTech · Engineering Manager

Two legacy platforms, one CMS

A global boutique fitness franchise that ran its studio network on two separate platforms. I led the team that consolidated them into a single Webflow CMS while the product stayed live, and architected the analytics pipeline behind it.

What I did

  • Led the consolidation of two legacy platforms into one unified CMS architecture
  • Migrated content, data streams, normalization and localization without taking the product down
  • Architected a cloud-native analytics pipeline on Snowplow, Snowflake and AWS

Stack on this project

  • React
  • Webflow
  • AWS
  • Snowflake
  • Node.js
  • TypeScript