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Selected work · FitTech · Engineering Manager

A cleaner view of the funnel

A premium boutique fitness brand. I led its migration from a legacy WordPress site to Webflow, with a specific focus on analytics architecture.

What I did

  • Led the migration from WordPress to Webflow
  • Redesigned how analytics data is ingested, reviewed, and flows into reporting
  • Gave the team clean, reliable visibility into their funnel

Stack on this project

  • Next.js
  • Webflow
  • AWS
  • Snowflake
  • Node.js
  • TypeScript